The Age of the Customer is here: Who’s ready?
Recent technology trends make it possible for your customers to dictate expectations and explore product alternatives more than ever before.
Forrester Research, one of the most influential research and advisory firms in the world, published results of their investigation into traditional, internally-focused business technology systems.
Along with the traditional model shortfall, this report describes a new vision of Business Technology (BT) for successful customer engagement.
“The age of the customer requires tech management to transform into an outside-in function that plans, builds, and runs BT according to how customers move in the market spaces.”
As systems of engagement take centre stage, Forrester advises that market leaders will engage directly with an Analyst to ensure…